Prophetik: Wearable PhilosophyMonday, 15 February 2010 by Ashley Turowsky
Time for Voice…Time for Passion…Time for War
Eight years ago Jeff Garner launched Prophetik in the small American town of Franklin in the southern state of Tennessee. A sustainable men’s and womenswear label with a romantic Renaissance flair, Prophetik is focused on environmentally friendly materials including organic cottons, hemp, flax, Greenspun (recycled bottles) and organic pigment dyed, GOTS (Global Organic Textile Standard) certified fabrics.
Starting his career in the music industry, Jeff went on to acting and modeling, then
moved into fashion, where he is credited with dressing some of America’s most prized
musical talents: Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, and the Jonas
Brothers. Designed for the dapper man and modern chic woman with a romantic Renaissance flare, Prophetik is currently stocked in over 60 high-end boutiques in America, Japan, Switzerland, France and the United Kingdom.
The label has been part of London Fashion Week’s estethica for the past several seasons, and the line not only focuses on sustainability with fabrics and production, but also in the heart of giving, raising funds and awareness for a select charity each season.
Prophetik’s all sustainable autumn/winter 2010 collection takes inspiration from the American Civil War, an event that shaped the country’s future and brought man together to fight for cause and liberty.
Countering the strife and uncertainty of war, the range represents hope and a romantic notion of another time when love brings life, disarming the battles of heart and mind. Colours reign true of blue and grey, with slashes of red to remind us of the bloodshed. But, love endures bringing flowing dresses and capes, jackets of all lengths and layers, echoing the early concept of sustainability when resources grew scarce and garments were made from remnants, creating an artistic mix of fabrics, colours and trims.
Antique Civil War buttons adorn recycled bottles turned into Greenspun fleece, herringbone hemp, peace silk, and elephant painted hemp jersey, giving shape to a unisex line of form and function, designed for longevity, against the grain of the normal design practice known as ‘design obsolescence,’ where garments are designed using subpar materials, ensuring continued demand.