Sonia Rykiel for H & MFriday, 19 February 2010 by Ashley Turowsky
Sonia Rykiel’s recent team up with H&M keeps getting better. On 20 February, an exclusive knitwear collection by Sonia Rykiel for H&M will fill around 200 stores worldwide with brilliant colour.
“It feels fantastic, after the launch of our lingerie collection, to be asked to design a second collection for H&M. This time, I felt like offering the essence of Rykiel - knits, of course - because knits are the second skin of women; knits, because Rykiel is the queen of knits forever, from Saint Germain des Prés to all over the world. And it’s wonderful to be able to design the print for a bag knowing that thousands of women will use it, and it will benefit such a good cause as All for Children,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
“We fell in love with this knitwear collection. Like all of the designers that we work with at H&M, Rykiel haven’t done a diffusion or a special look, they’ve given us their signature pieces which women will really want, and added some fun by making selected pieces in children’s sizes, too. Rykiel’s woman is ageless - she’s portraying a very strong, self-confident woman who can live life as she wants,” says Jörgen Andersson, H&M’s Head of Brand and New Business.
Sonia Rykiel has designed colourful stripy knit pieces, which include dresses, leggings, sweaters, and scarves. The stripey, vibrant colors are perfect for shaking away the winter blues. There are other classic Rykiel touches to the collection too, like the bows which sit proudly on the front of striped sweaters.
The ultimate accessory from the collection is the UNICEF bag by Sonia Rykiel pour H&M, which shows the commitment of H&M, Rykiel and customers to helping children in the cotton producing areas of India. Launched in the same stores alongside the knitwear collection on 20 February, the bag will raise funds for “All for Children”, a five year initiative from UNICEF and H&M to improve the lives of children in cotton-growing communities in India. Thirty per cent of the proceeds from the bag will go to the project.
To read more, and find out where to purchase this collection visit H&M.com