FREE GIFT + Fight Hair Loss with Purity ShampoosWednesday, 25 May 2011 by Lydia Parafianowicz
It’s very seldom I can say I’m having a good hair day, but today it’s a different story, thanks to my amazing new haircare discovery! Purity is a 100 per cent natural haircare line that has an extensive list of qualities you simply have to read about – and no, they aren’t too good to be true!
I discovered the company when researching products for my boyfriend who expressed concern about a … receding hairline. Did you know that 95 per cent of commercial shampoos actually contribute to hair loss, due to the ingredient SLS (sodium lauryl sulphate). This de-greaser binds to the dirt on your hair and scalp, so much so that it can pull hair with it when you rinse.
Even more alarming is this: SLS is derived from a by-product left from the refinery of petroleum, and is commonly found in detergents used for cleaning garage floors and engines!
Shocked and appalled to think I've been using this on my hair, I was relieved to discover Purity, a line based on organic coconut extracts, which is five times milder than SLS. It doesn’t offer that instantly ‘smooth’ feeling you’ll have when using commercial brands, because natural ingredients like lemon and apple peel don’t work the same way that icky silicone does.
Purity is made by Hairclinics, who warned me that after washing, my hair could be a bit rough and hard to comb. It was true, but a quick spray of detangler solved the problem. Once I dried my hair, it was unbelievably soft and healthy-feeling. I also noticed a drastic reduction in the oil levels my hair produced.
Due to its natural ingredients, it’s safe for people with highly sensitive skin, psoriasis, eczema or irritated skin.
Hairclinics also warned me that the shampoo might not lather as much as ‘regular’ shampoos – this is because it’s detergents like SLS that cause a shampoo to lather! Expecting no sudsy lathering at all, I was pleasantly surprised to see this warning was unnecessary and the shampoo frothed up beautifully.
If you’re particularly worried about hair loss, check out Hairclinics’ other product: Kératene, which contains a new type of enzymatic inhibitor.
Interested? Hairclinics has offered BE Magazine fans a €15 gift card for any of their products! Click here to access the promo page! The gift card is valid until Sept. 1, 2011 and can be used for the purchase of any combination of products.